Harry Potter X Le Crueset
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To celebrate the enchanting new collection, Le Creuset brought some of that delicious magic to the streets of New York. The food truck pop-up featured a selection of traditional English fare, Potter-inspired treats, with the opportunity to buy the collection at the Harry Potter Flagship Store in Times Square. This launch also coincided with the 20th anniversary of Harry Potter, which has been adapted for the screen, theme parks, and most recently Broadway.