Tour Our Truck, The 2015 Restaurant Expo

A recap of the 2015 International Restaurant & Food Service Expo in New York City.

Last week Vending Trucks, Inc. attended the 2015 International Restaurant & Food Service Show in New York City.

We fabricated a truck specifically for the show in order to highlight some of the most commonly requested equipment we could install in a custom built food truck, as well as to showcase the abilities of our incredibly talented graphic designer, Katey.

She designed the stunning wrap on our truck and she’d be happy to do the same for yours too!

Passenger side of a custom fabricated food truck at the I2015 International Restaurant & Food Service Show in New York City.

The business end of our expo truck, ready to go the first morning.

Drivers side of the Vending Trucks demo truck at the 2015 International Restaurant & Food Service Show.

The snazzy Vending Trucks swoosh on the drivers side of our expo truck.

Rear view of the Vending Trucks, Inc. expo demo truck at the 2015 International Restaurant & Food Service Show.

The shiny brand new interior of our demo food truck.

Everyone at the Vending Trucks team pitched together to make our truck look as awesome as possible. And when I say everyone, I mean it. Our fearless leader, Howard, even got his hands and knees dirty shining up the wheels.

Howard cleaning the rims at the 2015 International Restaurant & Food Service Show.

Beauty?

Howard doing his best pop-eye impression at the 2015 International Restaurant & Food Service Show.

Or the Beast?

Which look was better on him? You decide in the comments below!

Our technology sage, Justin, briefly appeared to make sure everything was in working order.

Justin teaching how to use a TV at the 2015 International Restaurant & Food Service Show.

“…and that’s how you turn on a TV.”

I’d never seen so many people excited by the prospect of walking through a food truck and imagining what it would be like to own one.

People touring our truck at the 2015 International Restaurant & Food Service Show.

“They don’t even have oil in their deep fryer.”

A 2015 International Restaurant & Food Service Show attendee asking all the right questions about a custom built food truck.

“And you say it includes the wheels for free?”

Chris educating some potential food truck owners on all the features a custom fabricated food truck can include at the 2015 International Restaurant & Food Service Show.

“That’s right, TWO deep fryers!”

The line to get inside our truck got a little out of hand at times, but can you blame them? Who wouldn’t want to see what the inside of a shiny brand new truck looks like?

A monstrous line forming for the truck tour at the 2015 International Restaurant & Food Service Show.

“There’s no need to push folks, everyone will get a turn.”

People are astonished we're allowing them to tour our truck at the 2015 International Restaurant & Food Service Show.

“Are you guys giving out free trucks in there or something?”

Hundreds of culinary students all said that this was their dream – to be standing in the serving window of their very own custom built food truck. Chris even had a little impromptu seminar about all the great ways a food truck can empower you with a group of students.

Chris really gettin' 'em going at the 2015 International Restaurant & Food Service Show.

“See, the first thing about owning a food truck is…”

Chris upselling the clear coat at the 2015 International Restaurant & Food Service Show in New York City.

“And then you’re really going to want to get the clear coat option…”

Chris drops the mic at the 2015 International Restaurant & Food Service Show.

“… and that’s why we don’t let horses into the food trucks anymore!”

The crowd responds to Chris at the 2015 International Restaurant & Food Service Show.

“Wait, what?”

I spoke to former food truckers who had been successful enough with their truck to be able to open a brick & mortar restaurant. They continued operating their food trucks as a marketing vehicle to spread awareness about their new restaurant as well.  Patrons of the truck would receive a card with a discount on their next meal at the restaurant, as well as giving them the address to find it. The ability to use their brick & mortar location as their commissary made operating the truck exponentially cheaper and easier.

There were even caterers who were thinking about building their 5th or 6th truck. One of them told me, “Business is so good I don’t have enough trucks to work all the gigs I’m getting some weekends.” If that’s not a sign that street food and mobile catering vehicles are booming, I don’t know what is.

Our truck wasn’t the only exciting booth, as I saw plenty of crowds gathered around businesses offering tasty foods and professional services.  I stopped by the California Dairies booth for cheeses and roasted duck from Crescent Ducklings. DeZaan Gourmet had every type of chocolate imaginable, and GuS had the most delightful sodas.

California Dairies booth at the 2015 International Restaurant & Food Service Show.

The friendly folks at California Dairies were handing out delicious cheese samples with a smile.

Crescent Ducklings booth at the 2015 International Restaurant & Food Service Show.

The Crescent Duckling meat carvers were super happy to be handing out duck samples.

Crescent Ducklings booth at the 2015 International Restaurant & Food Service Show.

Wouldn’t you be if your food looked this delicious?

DeZaan Gourmet Chocolates at the 2015 International Restaurant & Food Service Show.

Delicious chocolates from DeZaan Gourmet. I may have gorged on samples.

GTI Designs booth at the 2015 International Restaurant & Food Service Show.

GTI Designs had a very large booth with attractive looking display cases.

GuS booth at the 2015 International Restaurant & Food Service Show.

I fell in love with the lemon soda from Grown Up Soda. It was deliciously sour.

 

I also stopped by the Pastry Show they were judging at the expo and snapped a few pictures of the incredible works of edible art. My favorite sculpture was a chocolate woman, complete with large wide brim hat.

 Chocolate sculpture of a woman at the 2015 International Restaurant & Food Service Show in New York CityChocolate sculpture of flowers at the 2015 International Restaurant & Food Service Show in New York City  Chocolate sculpture of Marilyn Monroe at the 2015 International Restaurant & Food Service Show in New York City

Everyone attending the expo had a great time, which reflects on the awesome atmosphere going on there.  Everyone was so friendly and polite that we’re most likely going to be back next year. What kind of truck would you folks like to see next time?  Maybe a BBQ or pizza oven truck?  Let us know in the comments, and feel free to share your experiences about the show below.

By Mike | March 17, 2015 |

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