A recap of the 2015 International Restaurant & Food Service Expo in New York City.
Last week Vending Trucks, Inc. attended the 2015 International Restaurant & Food Service Show in New York City.
We fabricated a truck specifically for the show in order to highlight some of the most commonly requested equipment we could install in a custom built food truck, as well as to showcase the abilities of our incredibly talented graphic designer, Katey.
She designed the stunning wrap on our truck and she’d be happy to do the same for yours too!
Everyone at the Vending Trucks team pitched together to make our truck look as awesome as possible. And when I say everyone, I mean it. Our fearless leader, Howard, even got his hands and knees dirty shining up the wheels.
Which look was better on him? You decide in the comments below!
Our technology sage, Justin, briefly appeared to make sure everything was in working order.
I’d never seen so many people excited by the prospect of walking through a food truck and imagining what it would be like to own one.
The line to get inside our truck got a little out of hand at times, but can you blame them? Who wouldn’t want to see what the inside of a shiny brand new truck looks like?
Hundreds of culinary students all said that this was their dream – to be standing in the serving window of their very own custom built food truck. Chris even had a little impromptu seminar about all the great ways a food truck can empower you with a group of students.
I spoke to former food truckers who had been successful enough with their truck to be able to open a brick & mortar restaurant. They continued operating their food trucks as a marketing vehicle to spread awareness about their new restaurant as well. Patrons of the truck would receive a card with a discount on their next meal at the restaurant, as well as giving them the address to find it. The ability to use their brick & mortar location as their commissary made operating the truck exponentially cheaper and easier.
There were even caterers who were thinking about building their 5th or 6th truck. One of them told me, “Business is so good I don’t have enough trucks to work all the gigs I’m getting some weekends.” If that’s not a sign that street food and mobile catering vehicles are booming, I don’t know what is.
Our truck wasn’t the only exciting booth, as I saw plenty of crowds gathered around businesses offering tasty foods and professional services. I stopped by the California Dairies booth for cheeses and roasted duck from Crescent Ducklings. DeZaan Gourmet had every type of chocolate imaginable, and GuS had the most delightful sodas.
I also stopped by the Pastry Show they were judging at the expo and snapped a few pictures of the incredible works of edible art. My favorite sculpture was a chocolate woman, complete with large wide brim hat.
Everyone attending the expo had a great time, which reflects on the awesome atmosphere going on there. Everyone was so friendly and polite that we’re most likely going to be back next year. What kind of truck would you folks like to see next time? Maybe a BBQ or pizza oven truck? Let us know in the comments, and feel free to share your experiences about the show below.