Wendy's Pop Sugar Event

Brief Program Overview

Vending Trucks Inc. was excited to have our trucks featured for the second year in a row. Wendy's was featured at Pop Sugar Playground's yearly Women's Empowerment Event at Pier 94. In attendance of the event were influential female powerhouses such as Chrissy Teigen, Mandy Moore, and Issa Rae.

To further enhance the brand, it was decided to opt for a second vehicle in the form of a Mercedes Refrigerated Van. Vending Trucks provided 8 of our most experienced brand ambassadors to successfully represent the company at this prestigious event. The staff handed out free promotional Summer Salads, and engaged with focus groups, building client relations and rapport.