This truck was featured by Vitamin Water to showcase a theatrical form of experience art called "The Ex Museum". The vehicle was stationed outside of Astor Place in the East Village of New York City. The vehicle showcased specialty "cool blue" LED lighting and a custom "ice" vinyl overlay. Personal touches were added by hand painting the details of this display. Our team retrofitted the glass panels, designed, and installed the interior glass wrap to create a frost effect as you peer through. Arch design team skillfully created and installed original structural pieces inside of our Glass Box Truck to give the full visual effect of an arctic tundra of ice cold heartbreak.