Peet's Cold Brew Bus for Coachella

Brief Program Overview

When we were approached about working with Peet's Cold Brew on a marketing campaign for Coachella, the entire team was excited and adamant to ensure its success. The tour spanned over the course of two weeks (two weekends of Coachella), and was based in Indigo, California. The vintage bus was truly one of a kind, and an absolute head turner at the popular music festival. The craft coffee company handed out free promotional samples of their latest cold brew creation to offer a relief from the California heat.

Sourcing out the perfect vintage school bus was no easy task. Our Purchasing Department worked around the clock to ensure we chose a captivating vehicle that would appeal to a millennial aesthetic. Once the bus arrived at our facility, our Fabrication team immediately got to work on removing the seating. Our goal was to transform a standard school bus into an antiquated visual marketing dream, and we're very proud of the result. The bus is now a popular part of our rental fleet.