NYX's mobile makeup truck was our first ever salon based vehicle, and we are proud to say an all time staff favorite. Visually, the neon pink graphics combined with the black underlay created a stand out interior and exterior vinyl wrap that demanded to be seen. Hand painted, hot pink entry steps led into the interior of the vehicle which was the real head-turner. Filled with multiple vanities, makeup chairs, and LED lighting, it appealed to every makeup connoisseur. The rooftop banner on the overhead of the vehicle was bold, bright, and straight to the point.
To promote their newest makeup palette, the well-known brand had trained makeup artists on the truck offering free makeovers using the promotional set. Stationed at Union Square in NYC, this truck utilized their target audience while delivering a unique, fun approach to the free promotion tactic.