This was a very unique truck followed by an extremely innovative experiential marketing promotion by Nike to promote the Kyrie Irving sneaker. The vehicle was located in a Los Angeles basketball court equipped with a custom basketball hoop attached to the rear of the vehicle. It was used to distribute promotional items, as well as to engage with target audiences through the love of sports.
Installing a functional basketball hoop on the exterior of the vehicle was new to our company, but a challenge we were excited to embark on. The hoop was flush to our vehicle with no pole extension, optimal for travel and dual functionality.
In addition to the above mentioned installation, the exterior featured a 43" Flat Screen TV, DVD Player, and surround sound speakers projecting a basketball highlight compilation. The interior of the truck included non-slip flooring and interior walling. This vehicle was guaranteed to appeal with sports fans throughout the metropolis of Los Angeles.