Trojan

Trojan utilized our truck to hit the road and meet Millennial and Gen Z audiences where they were - on college campuses and outside of concerts and sporting events - to spark open and honest conversations around sex and condom use to prevent both STIs and unintended pregnancies, and shatter the taboo around talking about sex.

The campaign encouraged normalization of condom use by handing out free Trojan condoms as well as hosting sex-positive karaoke, sensual food (hot dogs), a Trojan Man “sexie” (selfie) booth and mini, adult sex-ed classes in partnership with local sex-positive influencers.

The events were supported through promotion by our local sex-positive influencers as well as through local radio, print and dedicated email buys.